Spaces for People: Visualising Glasgow Council's Covid-19 safety measures

Brief

This project involved creating an animated advert in collaboration with STV Creative and Glasgow City Council. As part of the project, I was responsible for developing storyboards, designs, and illustrations for a series of adverts aimed at explaining the COVID-19 related changes to road layouts, schools, and active travel within Glasgow.

Audience

The animated adverts were broadcasted on TV throughout Glasgow and also featured in a print campaign across the city. The primary objective was to raise awareness and provide clear explanations of the implemented safety measures during the pandemic. By combining engaging visuals and informative content, the adverts aimed to inform and educate the local community about the new regulations and encourage compliance.

Client

STV Scotland & Glasgow City Council

Animation

Donna McAvoy

Final Advert

Process

I began with storyboards and sketches. These were then refined after feedback from stakeholders. I wanted to keep accessibility in mind and create an inclusive animation.

Motion design

My illustrations were rigged in after effects for the motion design, so I kept the characters built in a modular way for easy animation.